Most websites have a specific goal. Yours may be to collect emails, make sales, promote services, or something else entirely. All of these are examples of 'conversions,' and the best way to make them happen is with a strong Call To Action (CTA).

If you're a WordPress user, you've probably heard some buzz about the upcoming Gutenberg editor. We've talked about what Gutenberg's launch means for WordPress already. However, we didn't yet get the chance to dig deeper into how the new editor works.