NYC home by Soraya Design
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being…
The Classic design guide
One of the easiest ways to improve travel photos is shooting in better light, and the best light is often in the hour after sunrise and before sunset. That’s…
Limitations as opportunities
I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big if before my not…
Advanced skyscraper detailing
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…
Design destinations in Italy
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had…
Architectural steel design
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun…
The guide to aesthetics
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…
Seattle Design Festival 2024
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun…
